We are very grateful to our current sponsors and partners for their support for the film project. Connect with them below and find out more about what they do.

If you would like to support the film in any way please get in touch.



In association with:



When Trek began in 1976, our mission was simple: Build the best bikes in the world. Today, we’ve added to our mission: Help the world use the bicycle as a simple solution to complex problems.



At Shimano, we pursue the creation of new designs and easy-to-use functions by keeping one jump ahead of the user’s imagination.  And we realize innovative new products excelling both in high precision and in durability by the metal-processing technologies we have developed for many years.



The Bicycle Association of Great Britain Limited is the national body representing the bicycle industry in the United Kingdom. Membership is open to bicycle manufacturers; manufacturers of bicycle accessories and components; distributors and wholesalers and other companies having a particular interest in the industry. The Bicycle Association’s Bike Hub fund is a voluntary levy scheme with the funds used to promote cycling in the UK.



Birmingham Cycle Revolution is a major initiative led by Birmingham City Council to increase cycling in the city.

Over the next 20 years, we have big plans to grow and develop
Birmingham to secure our position as a world class city. We’re undergoing
a transformation to be bigger and better than ever and the Birmingham
Cycle Revolution is all part of these plans.
To start this off we have secured £24.3m to make roads, canal towpaths,
and parks more cycle friendly, and to launch city-wide initiatives to get
people on their bikes. Investing in cycling will reduce congestion and
carbon emissions, improve access to jobs and education, and improve
people’s health. This is why we need the Birmingham Cycle Revolution.

For more information on the Birmingham Cycle Revolution, visit: www.birmingham.gov.uk/bcr or contact cycling@birmingham.gov.uk

Supporting Sponsors:


Premium Products for The Discerning Cyclist. Chapeau! is a brand conceived and developed by cyclists who yearned for great quality products that came complete with a touch of class.




The red kite (la flamme rouge in French) is the red triangular flag that you will see the peloton pass on the Tour de France, and other major races, with 1km to go. It signals the dash for the line that so often sees Mark Cavendish delivered to a win. At Red Kite Cycles it stands for another form of delivery … better living through cycling.    Red Kite Cycles is an independent local bike shop with nearly 20 years trading experience.



Saracen is one of Britain’s best known bicycle brands. Started in 1987, Saracen was a market leader during the early 90’s and in 2009 the brand was acquired by Madison, the UK’s number 1 distributor to the independent bike retailer.



Since 1983 Ridgeback has been building bikes for UK riders and has an unmatched reputation for innovation and quality. From high performance flat bar and touring bikes to comfortable commuters and children’s bikes, Ridgeback leads the way.



Sustrans is a leading UK charity enabling people to travel by foot, bike or public transport for more of the journeys we make every day.


The Bicycle Academy provides frame building courses and skills masterclasses for novices, enthusiasts and pro’s, and fully equipped workshop hire for those who don’t have their own. We specialise in teaching and are renowned for our un-filed fillet brazing.

reynolds logo-HI RES

“ A company that started business in 1898 as a result of a patent to make light but thin tubing for the fledging bicycle industry, Reynolds continues to manufacture tubing in Birmingham, England since then. Despite two world wars, several world recessions, “off-shoring” and an significant changes in the way that international markets now work, Reynolds aims to stay relevant to the modern cyclist by adapting and innovating in metals”.


With over thirty years of combined experience in the cycling and design world, Foffa Bikes have one very simply mission: to provide high quality and stylish classic bikes at affordable prices in order to allow more individuals to discover the pleasures of a bike ride.



50cycles Ltd is the UK’s longest-running and most experienced online electric bicycle retailer. Since launching back in 2003, we’ve given many thousands of cyclists their first taste of power-assisted cycling. Over the years we’ve won a reputation for supplying the very best electric bikes available at the time, with after-sales service to match.


Fibrax is the leading UK supplier and manufacturer of quality brake pads, cables and components for the bicycle industry. Our aim is to provide high-quality products with superior performance.


CHET (Reg No. 272792)


Cycling History And Education is a working title of the Cycle Touring and Countryside Trust (Reg No. 272792).  Established as a charity in 1976, the Trust provides financial help and other support to create a better understanding of the benefits cycling has brought in the past and awareness of the potential benefit it can make to our future.


With the support of:


British Cycling is the national governing body for cycling as recognized by the UCI – the international federation for the sport.



It is official: The world’s greatest cycle race – the Tour de France – will start in the world’s greatest county on 5th & 6th July 2014 bringing millions of fans to the Yorkshire roadside to cheer on the champions of the sport.

YTB Welcome Logo P224 RGB

Welcome to Yorkshire.com! This is the online destination to discover all that’s great about this fantastic county, to book accommodation for your stay and to save money through great deals offered by leading venues and attractions. You’ll find a wealth of information about things to do and places to go.



CTC, the national cycling charity, inspires and helps people to cycle and keep cycling.


bicycle_mirror 116 sticker AA

One million free stickers

Initially one million free stickers will be distributed to drivers as a reminder to do a ‘double-take’ in their mirrors for cycles and motorcycles in their blind spots. It is proposed that the cycle sticker is placed on the passenger’s side and the motorcycle one on the driver’s side. Free stickers can be picked up from all Halfords outlets and will also be distributed by the police and directly to AA breakdown members in renewal and joining packs.



Official Charity Partner:


Founded in 2000, Caudwell Children helps thousands of disabled children every year, providing practical and emotional support to children with over 500 different medical conditions. The ‘national charity with a local heart’, Caudwell Children support families who can’t get the help they need anywhere else. Passionate about being there when families need it most, Caudwell Children provide a lifeline of support from birth or diagnosis through to adulthood. By supporting Caudwell Children you will be directly changing disabled children’s lives. Thanks to a generous benefactor who donates the cost of the charity’s annual administration and management overheads, Caudwell Children can boast that 100% of all direct donations go to help individual children. For further information visit www.caudwellchildren.com


 Media Partners:


Cyclo.co.uk brings you the world on two wheels; ranging from UCI World Tour events to track, mountain bike, commuting and downhill madness; possibly even unicycling. Cyclo serves up daily news along with fresh-thinking reviews and features, unique video content and our pick of the best sportives from across the country.


road.cc is the UK’s leading road cycling website, from commuting to competing. road.cc’s editorial team are highly respected and the most experienced in the business. road.cc features news and product reviews and has been voted Best Consumer Website three times in the last  four years.

VinylBanner_PANTONE 382C

Award winning website , print and digital magazine dedicated to all things mountain biking.